Identity, packaging, web, print collateral, photography art direction, product naming, and messaging for the direct-to-consumer cookware brand. Great Jones uses modern means to inspire a timeless love of cooking, and the identity follows suit with sumptuous typography and illustrations reminiscent of classic ‘70s cookbooks.
Partner-in-Charge, Designer: Emily Oberman
Associate Partner, Designer: Todd Goldstein
Designers: Laura Berglund, Lorenzo Fanton
Illustrator: Emma Dibben
Photographers: Dan Kim (Lifestyle), Zach Vitale (Product)