Logo and identity for Brooklyn-based music-technology startup founded by the brilliant brothers Esparza.
Sunhouse's core technology uses custom sensors to capture the vibrations of the entire drum, transmogrifying the sound data into a responsive, endlessly customizable array of samples, effects, and brain-melting audio mirages.
The identity, like the technology, is playful and slick, with one foot in the past and one in the future. And the logo crams as many visual puns as possible into a single glowing, yellow circle.
Film: Jordan Doig